About

Born from a shared childhood and a deep respect for craftsmanship, this brand is the vision of two cousins, Mostapha and Imad. Raised in the old town of Taroudant, they grew up surrounded by the quiet rhythm of artisanal life, watching skilled hands transform simple raw materials into objects of meaning, beauty, and everyday use. Stone, wood, and earth were never just materials to them; they were stories waiting to be shaped.

Years later, with strong academic foundations in design, the cousins chose to reconnect heritage with contemporary thinking. Their approach blends clean, minimalist lines with the soul of Moroccan culture, creating designer furniture handcrafted with exceptional care. Noble materials such as marble and travertine are selected not only for their durability and elegance, but for the way they age gracefully, carrying time and memory within their veins.

At the heart of the brand is a commitment to collaboration. Mostapha and Imad work closely with local artisans, masters of traditional techniques whose knowledge has been passed down through generations. By combining academic design expertise with artisanal savoir-faire, they aim to elevate craftsmanship, ensure fair work, and give these skilled hands the recognition they deserve.

Each piece is designed as a dialogue between past and present: modern in form, timeless in spirit. The result is furniture that feels grounded yet refined, functional yet poetic created for spaces that value authenticity, intention, and quiet luxury.

This is more than a furniture store. It is a tribute to Taroudant, to craftsmanship, and to the belief that when tradition and design meet with respect, something truly lasting is created.